With a broad background in design, my currentfocus is on teams and collaboration
Workshops Facilitation
I believe collaboration leads to better outcomes and I facilitate design thinking workshops to engage cross-functional teams in product discovery, creating meaningful and validated solutions.
Design Leadership
My broad experience with branding and product helps me connect user experience with visual communication, leading teams to evolve their design language with a consistent and unified strategy.
Kindly called Carol or Carô, I’m a designer and a facilitator, leading design and research teams into building innovative products.
I work with Product Design for 7 years now, but in my 16 years of experience I have also worked with webdesign, branding, communication design and marketing. Back in Brazil, I also had a design agency, Zimya, for 4,5 years, which thought me a lot about sales and business.
My broad design background, combined with my passion for design thinking have recently lead me to becoming a strong workshop facilitator fostering collaboration and advocating for new ways of working.
On a personal note, I’m a mother of a very sweet baby girl, I love to travel and discover historical and beautiful places around the world. I enjoy hiking, chilling in the park, riding my bike and my current hobby is gardening.
A native speaker of Portuguese, I'm from Porto Alegre, south of Brazil, and I've been working in Germany since January 2018. I can also speak English and Italian, and I'm eagerly studying German too.
Experience
Leadership
› Recruiting and onboarding
› Design Strategy
› Talent growth
› Design Ops
› Team culture
Facilitation
› Design Thinking
› Design Sprint
› Remote Workshops
› Opportunity Mapping
› Strategy
Design
› User Experience
› User Interface
› Design System
› User Flow
› Rapid Prototyping
Discovery
› User Research
› User Journey Mapping
› Problem Definition
› Continuous Discovery
Branding
› Brand Strategy
› Corporate Identity
› Visual Communication
› Brand Guidelines
Previously at
Head of Design & Research at CoachHub
During 4 years, I lead the Design and Research teams at CoachHub, building and consolidating the discipline trough operations, people, experience, business and strategy.
My main responsibilities and achievements have been:
› Leading a team growth from 4 to 25 members and shaping Design Operations to support this expansion.
› Implementing Product Discovery processes that has empowered teams to build solutions aligned with user needs, resulting in notable enhancements to user experience and operational efficiency, reflecting, for an example, in an NPS of 75.
› Designing and facilitating over 35 workshops, fostering innovation and collaboration internally and driving significant client acquisitions externally, such as the biggest deal of a startup.
› Planing and facilitating design sprints that have accelerated learning cycles, launched features faster, and iterated swiftly on user experience improvements.
› Leading the evolution of B2B and B2C products with the implementation of solid Design Systems, improving design consistency and accessibility and reducing development time.
